BEHIND THE SCENE
We are all fascinated with the story behind the story
and getting into the mind of our favorite creators.
As creators we strive to inspire, educate and create an authentic human connection with our audiences.
Concept
Through our campaign, Behind The Scene, we want to empower our ambassadors to achieve creative and commercial success. This inspires our ecosystem and consumers to become the next generation of great creators.
What better way to do that than showcasing what goes on behind the scenes of content creator wizards and musical masterminds?
What is Behind
The Scene?
We have the luxury of working with two creative industries, music and storytelling, which brings together people from diverse backgrounds with differing interests, and often representing different disciplines.
Behind The Scene welcomes you to an unforgettable window into the depth of work involved in the creation of storytelling and music. It is an inspiring opportunity for the world to get to learn boundless creative expressions, new angles and fresh perspectives.
Behind The Creator
Educate
As content creators, there has never been a better time to use online platforms to do good.
Here is an opportunity for creators to share their expertise to grow and inspire young creatives.
Inspire
The most influential content is when a creator can generate an emotion and deliver an inspiring message.
Peek behind the curtain to see what goes into making a powerful creator and their work unique.
Ambassador Invites
Behind The Scene will be launched by sending ambassadors a customized post card invite with a QR code leading to the campaign landing page that includes:
inspirational background info about the campaign
guidelines and instructions
Epidemic Sound brand guidelines to follow
personalized affiliate incentives
As ambassadors release their videos, we encourage them to monetize and serve social ads to their audiences that highlight top music from Epidemic Sound to push traffic to membership sign ups.
Ambassador Guidelines
What to include in your video
Music from the Epidemic Sound library to motivate your delivery.
Barriers you’ve had to overcome when licensing music for your content.
How you use Epidemic Sound and how the services have influenced you creatively.
Your collaboration with Epidemic Sound including your personalized reward program with links in your description.
What to Think About
Behind The Scene
How you got started and stories from your journey.
Your process when creating.
How you achieve a professional look to your work.
Showcase the services and tools behind your work.
Your use of audio to deliver tone and messaging.
What goes on behind your scenes?
By Dennis Davar
Case Study for Epidemic Sound 2021
Download PDF version