Creative Direction, Photography & AI Exploration
During my internship at N!CK’S — a Swedish brand with a strong presence in both Europe and the U.S. — I worked closely with the marketing team to bring their playful tone and health-focused identity to life through content. I contributed to a wide range of creative production, from photography and video to campaign concepts and AI-driven exploration.
My role included:
Planning and shooting product and lifestyle photos for social media and e-commerce
Assisting with and capturing video content, including UGC and short-form videos for Facebook Ads, Instagram, and Amazon
Contributing to content ideas and visual direction during team creative sessions
Photographing products in outdoor environments for wild posting campaigns (see photos tab)
Supporting digital campaign rollouts, including giveaways and brand collaborations
Experimenting with AI tools to push creative boundaries and develop new formats
This was a place where I got to combine creative thinking with hands-on execution — and explore how tech, visuals, and storytelling work together in real-time marketing.
EPIDEMIC SOUND
EPIDEMIC SOUND
Epidemic Sound x Barre3
Responsible for the look, style and tone of this Client Testimonial Video with fitness company Barre3. Part of everything from the production team, camera angles, lights and pace of the video to talking points, B-rolls and music.
Epidemic Sound Trend Report
Behind the theme, style, content and feel of the trend report, including the ”need-to-know content creation trends of 2022” starting on p.17.
Behind The Sound
My very own brain child “Behind The Sound”. A YouTube series highlighting the relationship between Epidemic Sound and their signed musical artists. I was the creative director and strategist behind the project from planning, scouting, managing, directing to launch.
In collaboration with the founder of SweSoul, an interactive design and brand studio in Los Angeles. I have been supporting SweSoul and the creative team as a consultant from concept to execution for projects through 2019-2020 including:
DeAndre Jordan NBA player for the Brooklyn Nets. Brand Design, Website design and development, fashion apparel design.
DeAndre Jordan Treehouse Giving DJ’s foundation committed to providing enrichment opportunities and resources that enhance the communities and family. Website and brand design and development.
Chris Paul Family Foundation and Chris Paul Brand Summit
Brand design, website development, marketing strategies and platform management.
PLAY MAKE HER is a foundation and collective of female influencers, game changers and groundbreakers in the sports and entertainment industry. Branding, online strategy, website and online shop design and development.
V-Dog on Tiktok
Marketing and content strategies, content creation, influencer outreach and platform management of launching V-Dog on Tiktok.
Sneakersnstuff
Sneakersnstuff
Directed and starred as model for the Paris Saint-Germain x Nike Air Jordan 5 Retro collaboration together with photographer Robin Dahl, for Sneakersnstuff.
Nakata/TuttoBalutto
Nakata is a local sports brand made by TuttoBalutto, Sweden’s biggest sports podcast. I have been directing their photoshoots together with photographer Robin Dahl, as well as modelling.
Singbox
Freelanced as Content Coordinator for Swedish based Karaoke app Singbox. Created promotional videos and headers for the latest app releases. One of my videos featured world famous Bollywood star Shah Rukh Khan, in a how-to-use-the-app video you can watch below. (Notice my cute hands pushing the buttons).